In Bloom London

Phwoar this is a little steamy!

In Bloom. A lovely name, even lovelier undergarments. This is a brand that goes beyond the simple experience of buying an item of clothing- In Bloom empowers women as well as dresses them and one can become part of that community by purchasing one of their beautiful bras or knickers- all 100% organic cotton. Now has a store on 281 Portobello Road. Hot stuff.