Australian label Sass & Bide are sassy today. They are engaging in inclusive business activities in Nairobi, having joined the International Trade
Centre’s Ethical Fashion Initiative. The Initiative
seeks to provide fashion supply chain workers with fair wages, training and ultimately
sustainable employment enabling an enhancement of quality of life.
For luxury fashion brands, ethical production is certainly
achievable. In the wake of disastrously fatal factory fires/collapses in
Bangladesh, the hope is that more of the high street fashion labels will take action
and not only the likes of Stella McCartney and Sass & Bide.
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