Oh my goodness, this is really quite exciting, particularly
for the ladies.
I have often marvelled at the sustainable fashion labels of
From Somewhere and Goodone, which create sexy clothes from factory off-cuts and
upcycle using reclaimed textiles. Despite how marvellous they are, marvel is
all I can do, due to the expensive nature of the designs.
However, on June 15th, in both the Oxford Circus store and online,
Topshop will be releasing their new range, which is…wait for it… made entirely
from off-cuts!
Finally: an affordable, high street version!
Thanks to a collaboration with Reclaim To Wear, these
products will be just as distinctive.
Many, many thousands of tonnes of waste are produced each
year from the bits of material left over when a factory machine cuts out the
garment shape. This goes for swimwear brands, luxury wear as well as high
street.
Making use of that fabric seems like a fairly good idea- not
only can sewing the pieces together make for something rather unique, but it is
also positive for the environment.
Yes, this is a capsule collection, but if it proves popular
there is no reason why Topshop couldn’t continue the partnership for our
benefit!
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