Tuesday, 6 September 2011

Dressing to Impress

That’s right lovely people, my next Ethical Fashion Forum article is out and follows on nicely from the previous one (see ‘InCREDible’, below). This one is entitled The Market for Sustainable Weddings, Part II: bridalwear and opened my eyes to the range of ethical wedding apparel now available.

The SOURCE Intelligence online publication is the world’s leading source of ethical fashion business intelligence. As always, content is available exclusively to paying members and if you are not already a member, I urge you to become one- try it for a while- even if you work in pure-play fashion or pure-play environmental science or your passion lies in a completely different field. Articles (not just mine, of course) are both informative and interesting to read, even for those outside of the sector.

I really enjoyed writing this piece and who wouldn’t?! A wedding is a beautiful thing and all the material aspects of it should have the ethics and integrity to match its beauty.

I was lucky enough to speak with several inspiring ethical wedding entrepreneurs and my thanks goes to Katie Fewings of Ethical Weddings, Barbara Walmsley of Oxfam Bridal, Deborah Kidd of Swoon, Sabina Ali of Motasem and Katrin Magnussen, senior fashion analyst at Mintel, for their contributions.

Although not currently planning my own wedding, or any wedding for that matter, I will certainly know where to look and will be spoilt for choice in the future. Having said that, the market is certainly not saturated and there is room for further innovation.

Look out for The Market for Sustainable Weddings Part III coming soon to an Eco Chic blog near you!