This is the woman who has just been named as the most powerful businessperson in Sweden 2014.
Her name is Helena Helmersson and she is...wait for it...
...Yes, wait you already knew that...OK, try again...she is...
...working for H&M!
...Yes, OK, and..?
AND...she is H&M's Chief SUSTAINABILITY Officer.
Phew. Oh my goodness, hurrah and hooray!
A CSO has been recognised as being not only important but integral to both business and society.
H&M, as a fast-fashion brand, is not perfect. However, much more of what is being done now to support the environment and labour along its supply chains is proactive rather than reactive. And as a well-known retail giant, being publicly proactive about sustainable business practices sends a strong message to competitors, consumers and investors that there is always more that can be done.
I like Helena because in this interview she states that she is a DOER and that's exactly what every corp needs at the helm of their integrated sustainability operations.