Sunday 21 August 2011

Absolutely InCREDible


Much has been happening in the world of ethical jewellery of late and it still being the year of the most followed British Royal Wedding ever, it is the perfect time for the launch of my article entitled The Market For Sustainable Weddings: Part 1, jewellery for the Ethical Fashion Forum SOURCE Intelligence.

Great thanks go to article contributor Christian Cheesman, Business Director of luxury ethical jewellery brand CRED, from whom I learnt a huge amount. There has been a lot of talk about the mining of conflict diamonds, but many give little thought to their jewellery origins beyond that and Cheesman states that:

'If there was a piece of jewellery crying out to be made ethically, it would be a wedding ring.’

One of the things I had not realised is that commercially-mined gold regularly uses harmful levels of arsenic and mercury in the extraction and cleaning processes, which damage both the environment and miners’ health. Wonderfully articulate and thoroughly informed of the ways of the ethical jewellery movement and supply chains, tireless campaigner and luxury brand ambassador, Cheesman is without a doubt, along with his business partner Greg Valerio, a pioneer of good sustainable practice in this market arena.

Great thanks also go to Karina Anne, at the other end of the spectrum, as a small ethical jewellery business founded in 2006. Beautiful pieces are produced with a conscious effort to improve supply chain practices, whilst I really admire her emphasis on fantastic customer service.

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